granola with blueberries


Crunchy like granola. Many of us have heard it. Some of us have even said it.

“Oh man, I let my kids eat McDonald’s today; I’m gonna get my crunchy card revoked!”


“At the risk of losing my crunchy card, I just can’t give up my NARS makeup!”

Or even

“I’m nowhere near crunchy; I’d never buy an organic vegetable!”

Here’s the thing. Humans don’t fit in such neat little boxes. No one should feel pressured to make choices that fit someone else’s expectations.

You can be “crunchy” and wear Marc Jacobs’ Decadence instead of Patchouli.

You can be “silky” and purchase fair trade chocolate instead of Hershey’s.

You can be “green” and throw your food scraps in the garbage instead of composting.

Call yourself whatever you want, but don’t for a second think that you must make every choice in your life based on that label! Make choices that fit your lifestyle and are good for you and your growing family.  And then feel good about it!

Whether you identify as crunchy, silky, green, hipster, hippie, mainstream, or normie, we support any combination of your birth and parenting choices.

Want a natural birth and to feed your baby formula? We support you!

Want to work full-time and to breastfeed? We support you!

Want to attachment parent and have your baby sleep in their crib? We support you!

The bottom line is whether it’s epidural birth/natural birth, breastfeeding/bottle feeding, co-sleeping/sleep training, organic fruit/fruit snacks,  essential oils/Tylenol; no matter what combination you choose, our ProDoula-trained labor and postpartum doulas offer you unconditional, nonjudgmental support. Our clients experience agenda-free knowledge sandwiched between our physical and emotional undivided attention. Contact us today to learn more about Heartland Doulas’ unique team and the promise of continuous care!


About Kate Herzel

Kate Herzel is the co-owner of Heartland Doulas alongside Stacy Ash, and together with their combined 20 years of experience and 7 doulas, they help people have really amazing birth and postpartum experiences. In her spare time, Kate enjoys cooking with her kids, brewing beer with her husband, and entertaining for her friends.

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